Peru

Peru , Lima by Ian Armstrong with CC

Peru is one of the most attrac­tive and easy-to-enter coun­tries due to its liberal reg­u­la­tory sys­tem. The introduction of universal healthcare coverage means the Peruvian phar­ma­ceu­ti­cal mar­ket is expected to grow rapidly. Peru has also signed a free trade agree­ment with the US, which will help enforce intel­lec­tual prop­erty laws in the coun­try.

Despite the eco­nomic cri­sis, Peru’s phar­ma­ceu­ti­cal mar­ket has remained one of the most promis­ing in Latin Amer­ica, with total sales (includ­ing pub­lic and pri­vate sec­tors) reach­ing US $1.5 billion. There are plenty of oppor­tu­nities for for­eign man­u­fac­tur­ers to cap­i­talise on this fast-growing phar­ma­ceu­ti­cal mar­ket and use the increase in demand to their benefit.